What makes a successful Web site?
What makes a successful Web site? It's not a matter of spinning logos and funky animation. A strong Web site is one that clearly communicates your purpose to your customers and works in conjunction with your company's strategic plan. Here are 10 tips for building a better Web site: Set your goals What is the purpose of your site? Do you want to sell products? Are you looking to find new customers? Are you trying to provide information for existing customers? Do you want an online brochure, or something more complex? Think about what you're trying to accomplish via the Web and look for ways to reach that goal. Review your business plan and your marketing plan to make sure that your Web efforts accurately reflect your company's vision and image. Keep your site up to date It's important to encourage repeat visits to your site with fresh content. Refresh your Web site on a regular basis, with new images, bits of product or company news, articles of interest to your cu...