Why Do You Need A Website For Your Business?

To Establish A Online Presence
Approximately 1 billion people worldwide have access to the World Wide Web (WWW).

To Network
Business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know.

To Make Business Information Available
If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business? You can on the WWW. Your company needs to be open for business 24 hours a day, 365 days a year.

To Serve Your Customers
Making business information available is one of the most important ways to serve your customers.

To Heighten Public Interest
With Web page information, anybody, anywhere who can access the Web and hears about you is a potential visitor to your Web site and a potential customer for your information there.

To Release Time Sensitive Materials
What if your materials need to be released no earlier than midnight? Now the information can be made available at midnight or any time you specify, with all related materials such as photographs, bios, etc. released at exactly the same time. 

To Sell Things
Before people decide to become customers, they want to know about you, what you do and what you can do for them. Which you can do easily and inexpensively on the WWW. Then you might be able to turn them into customers.

To make pictures, sound and film files available
A picture is worth a thousand words, but you don't have the space for a thousand words? The WWW allows you to add sound, pictures and short movie files to your companies info if that will serve your potential customers. No brochure will do that.

 To reach a highly desirable demographic market
The demographic of the WWW user is probably the highest mass- market demographic available.

To Answer Frequently Asked questions
Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the  answer to before they deal with you. Post them on a WWW page and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator. 

To Stay In Contact With Salespeople
Your employees on the road may need up-to-the-minute information that will help them make the sale or pull  together the deal. If you know what that information is, you can keep it posted in complete privacy on the WWW.

To Open International Markets
As a matter-of-fact, before you go onto the Web, you should decide how you want to handle the international business that will come your way, because your postings are certain to bring international opportunities your way, whether it is part of your plan or not. Another added benefit; if your company has offices overseas, they can access the home offices information for the price of a local phone call.  

To Create a 24 Hour Service
You know the hassle. We're not all on the same schedule. Business is worldwide but your office hours aren't. Trying to reach Asia or Europe is even more frustrating. But Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.

To Make Changing Information Available Quickly
Sometimes, information changes before it gets off the press. Now you have a pile of  expensive, worthless paper. Electronic publishing changes with your needs. No paper, no ink, no printer's bill. You can even attach your web page to a database which customizes the page's output to a database you can change as many times in a day as you need. No printed piece can match that flexibility.

To Allow Feedback From Customers
You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong?  Wrong color, wrong price, wrong market? Keep testing, the marketing books say, and you'll eventually find out what went wrong. That's great for the big boys with deep pockets, but who is paying the bills? You are and you don't have the time nor the money to wait for the answer. With a Web page, you can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in your customers mind, without the cost and lack of response of business reply mail. 

To Test Market New Services and Products
Once you have been on the Web and know what to expect from those who are seeing your page they are the least expensive market for you to reach. For the cost of a page or two of Web programming, you can have a crystal ball into where to position your product or service in the marketplace. Amazing.

To Reach The Media
Every kind of business needs the exposure that the media can bring.On-line press kits are becoming more and more common, since they work with the digital environment of   more and more pressrooms. 

To Reach The Education and Youth Market
If your market is education, consider that most universities already offer Internet access to their students . Books, athletic shoes, study courses, youth fashion and anything else that would want to reach these overlapping markets needs to be on the Web. Even with the coming of the commercial on-line services and their somewhat older populations there will be nothing but growth in the percentage of the under 25 market that will be on-line.

To Reach The Specialized Market
Sell fish tanks, art reproductions, flying lessons? You may think that the Internet is not a good place to be. Well, think again. The Internet isn't just computer science students anymore. With the 790 million and growing users of the WWW, even the most narrowly defined interest group will be represented in large numbers. Since the Web has several very good search programs, your interest group will be able to find you, or your competitors.
To Serve Your Local Market
We've talked about the power to serve the world with a Web page. How about your neighborhood? there is probably enough local customers with Web access to make it worth your while to consider Web marketing. But no matter where you are, if the big client has Web access, you should be there too. 


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