What is your Blue Ocean Strategy?


Are you experiencing a high level of competition from the marketplace and seeking a blue ocean opportunity?

Does it mean only technology can create blue ocean opportunities?

Do you have a new entrant to your world of business stiffling your business opportunity revenue?

Probably some of you have read this Blue Ocean Strategy book written by W.Chan Kim and Renee Mauborgne.

A “Blue Ocean” represents an uncontested market, a product or service that only one company is selling.

I am sure you have lost money online. In actual fact 99% of affiliates spend their money on buying old software and out-dated strategy from so-call super affiliate and ended up unhappy over the result they get. You will win better with a Blue Ocean Strategy in Affiliate Network.

 1. DO NOT compete in existing market space. PERHAPS INSTEAD you should create uncontested market space.
2. DO NOT beat the competition. PERHAPS INSTEAD you should make the competition irrelevant.
3. DO NOT exploit existing demand. PERHAPS INSTEAD you should create and capture new demand.
4. DO NOT make the value/cost trade-off. PERHAPS INSTEAD you should break the value/cost trade-off.
5. DO NOT align the whole system of existing affiliate’s activities with its strategic choice of differentiation or low cost. PERHAPS INSTEAD you should align your whole system of affiliate’s activities in pursuit of both differentiation and low cost.

There are some things that needs to be eliminated, some to be reduce, some to raise, some to create. This is known as the 4 action Framework.

Instead of going head on with the industry players,  you could be looking for alternative industries. Looking for the complimentary product and services offering.

Empower Network is one such blue ocean strategy. There are many blogging softwares in the market, however by converting this into a sales income opportunity to the masses by becoming affiliates, we therefore have created a big huge community of over 100,000 affiliates have accepted Empower Network and is a growing community. In Fact now, there are other businesses trying to copycat empower network.

For just $25 per month, you could gain access to many features of the system.

This is a great example of business innovation in the blogging world using Blue Ocean Strategy.

Comments

Post a Comment

Popular posts from this blog

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has become critical to the success of modern web sites. As such, we offer complete SEO services to direct natural (organic) Google searches to help boost your web site traffic. Search Engine Optimization (SEO) ready: We’ll help take your site to the top of searches…the right way! One of the misconceptions that’s perpetuated by our competitors is the idea that populating keywords is the key to successful Search Engine Optimization. The truth is, it’s not and it hasn’t been for many years. About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag. http://googlewebmastercentral.bl
Read more

Effective Email Marketing

Image
Is marketing giving you a headache? I see it time and time again – a brilliant technopreneur with a fantastic business idea that can’t get a thing right to attract enough customers. They have spent countless hours, weeks, even months, mapping out a very detailed, intricate marketing plan. The truth of the situation is, in fact, that what’s behind the marketing matters more than the marketing itself. Find out what your target market WANTS. You might have a killer marketing strategy but if your conversions are low, it could be that you need to look at what’s behind the marketing to find the real reason nobody is buying from you. A better mind map, to start, is, who are you trying to attract, and why (besides you making money) are you trying to reach them? Think out all the reasons they would look for you, and when they find you, what would delight them, and what would frustrate them? With insights from Tim Tan Yeong Chye, a local Singapore owner of Make My Site business f
Read more

What is Affiliate Marketing

Image
Basically, as an affiliate marketer of ABC Company in USA that offers using affiliate marketing, you market products for a company and be paid a commission for every sale. Commission can range from 5% to as much as 50% of the product or services. If you are into any form of internet marketing or affiliate marketing. Affiliate marketing at its most fundamentals is about relationships, a relationship between three parties: What is Affiliate Marketing: - The Advertiser - The Publisher - The Consumer In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, coupon deals, clothing or even automotie parts, or an advertiser could also be a finance company selling loans. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business. A publisher is a person or a corporate entity that promotes an advertiser’s product or service in exchange for earning a commis
Read more